For College Athletic Departments

Develop the person inside every athlete.

You recruit the talent. Championships come from the capacity underneath it — the identity, alignment, and resilience you can’t see on film. The Read shows you where every athlete in your department actually stands, on one dashboard — before performance ever tells you.

Start your free team pilot → Take the free Read →

Free·No card to start·One team, up to 30·then get your staff Certified →

Endorsed by Penn State Athletics

“One of the most effective platforms I have used.”

“As a trained and highly qualified professional, I take great pride in making data-driven decisions. Over the years, I have used a variety of data analysis platforms designed to examine behavioral trends and personal capacity assessments. Unlock the Champion stands out as one of the most effective platforms I have used — particularly in its ability to support the health and well-being of high-performing athletes.”

“In my current role as an Assistant Athletics Director at Penn State, and as a former player in the National Football League, I truly appreciate how Unlock the Champion translates complex data into clear visuals and actionable insights. Features such as the Score Distribution and the 5 Areas of Capacity provide a proactive framework that allows practitioners to anticipate needs rather than react to challenges.”

“Unlock the Champion is an invaluable tool for anyone working with elite performers. I am excited to continue exploring the data and leveraging this platform to support sustained performance, growth, and well-being.”

Dr. Omar X. Easy · Assistant Athletics Director, Penn State · Former NFL Player
From the conference office

“Freddie Scott and Unlock the Champion have been instrumental in helping shape programs that encourage athletes to understand who they are as individuals beyond their sport.”

“Today’s student athletes face a different set of pressures than those who came before them. NIL, social media and an increasingly visible college athletics environment have added new expectations and demands. Supporting them requires us to listen, understand their experiences and adjust how we serve them. Freddie Scott and Unlock the Champion have been instrumental in helping shape programs that encourage athletes to understand who they are as individuals beyond their sport. His ability to connect with people, communicate with purpose and adapt to their needs has made him a valuable partner in this work.”

“The platform Freddie is developing represents an important next step. By giving student athletes an opportunity to reflect on their personal journey and share what they are feeling and experiencing, these tools can help us better understand how today’s pressures are affecting them. That insight can help us as a conference office identify creative and meaningful ways to support their growth and respond to their evolving needs. His work is helping us ask better questions, listen more closely, and build programs that reflect the experiences of the student athletes we serve.”

Tre Stallings · Associate Athletic Director, Conference USA

What the Read shows an athletic department.

What film can’t show you

You can grade the tape. You can’t see the person behind it.

Performance tells you what already happened. Capacity tells you what’s coming — the slump, the burnout, the transfer, weeks before it shows on the field. Most staffs coach harder at a problem that was never about effort. Your athletes aren’t short on talent. They are short on capacity — and you can’t coach it out. You have to see it.

The Read gives you the five

One Read. Five areas. Your whole roster.

IdentityAlignmentCapacityExecutionLegacy

See where every athlete actually stands — and what to build first. Roll it up to a whole-roster dashboard, compare classes and units, and watch the number move as you develop them. The same diagnostic behind the work with NFL teams and Penn State athletics — simplified so your staff can use it today.

See it → build the capacity → fulfill their purpose.

Roster capacity dashboard — a 5-point pentagon across Identity, Alignment, Capacity, Execution, and Legacy.
How it works

Three steps. One scoreboard.

01

Deploy to your teams

Send a link or QR to a squad, a class, or the whole department. Each athlete takes a 10-minute Read — no app to install.

02

See the dashboard

Every athlete’s capacity rolls up to one view — by team, by class, by unit — where they’re strong and where the leak is.

03

Build & re-read

Develop the person, re-read, and watch the number climb — retention and readiness you can prove to your AD and your budget.

The shift

You stop guessing who’s about to break. You start developing who they’re becoming.

Instead of finding out about the transfer, the slump, or the burnout after it happens, you see the capacity underneath the performance — every athlete on one board — and build it before the season tells you. Development stops being a gut call and becomes a trend line.

Now with Capacity Verified

Don’t just measure them. Certify them.

Every athlete who does the work can earn Capacity Verified — an earned, verified credential of their growth across the five areas. The Read shows where they stand; certification proves they built it. A recruit-ready, brand-safe signal they carry for life. It’s built into Dashboard+ — the develop tier.

Certify your roster → See the credential →
Start where it makes sense

Bring the Read to your department.

Start free on one team — no card. See the dashboard on real athletes, get your staff certified, then scale across the department.

Start free

Take the Read

Free

See the five on yourself or a handful of athletes — the fastest way to feel what the roster dashboard shows.

Take the free Read →
Free pilot · no card

See Your Team

$0

Run a free pilot on one group or team — up to 30 athletes — and see their capacity roll up on one dashboard across all five areas. No card to start.

Start your free pilot →
The recurring rung

Get your staff certified. Then scale.

Certify the people who already develop your athletes — then put the Read in front of every team they serve.

Certify your staff

Certified Capacity Coach

$497 /yr

Get your staff certified to develop your athletes across the five areas. Once certified, they deploy the Read to every team and group they serve — unlimited — at your certified rate. The recurring credential behind the work.

Get certified →
Scale across your department

Grow it to your whole roster.

Per-athlete pricing, sized to you — no flat tiers, no renewal surprises. Build the plan that fits your roster, or bring us your whole athletics department.

Per athlete

Scale across your department

Build your plan

Per-athlete pricing sized to your roster — add teams and programs as you grow. Configure it and see your number in minutes.

Build your plan →
Department · conference

Whole department or conference

Let’s talk

Standing up a whole athletics department or an entire conference? We’ll size it to every program and handle onboarding — one conversation, one plan.

Talk to us →
60-day guarantee

Start risk-free. If the Read isn’t earning its place in 60 days, we make it right.

Now available · Dashboard+

Give every athlete the platform — their own AI Coach, daily reps, private journaling (player-private; coaches only ever see the dashboard), and the path to earn Capacity Verified, the verified credential of their growth. A flat +50% over your Dashboard plan — sized to your roster, so it scales down for a small group and up for a full department. Pick The Dashboard or Dashboard+ at checkout.

Configure Dashboard+ →

Nonprofit / public-school department? Ask about pricing. White-label & multi-school? Contact our partnerships team.

The receipts

What rooms say — unprompted.

Shout-out — Tennessee Titans
Tennessee Titans
Shout-out — NFL Football Ops × Clemson
NFL Football Ops × Clemson
Shout-out — Arkansas Football
Arkansas Football
Shout-out — Florida State
Florida State

15+ years · work with NFL teams, Power 5 programs & college athletics.

Why we build this

We help athletes become bigger than the moment.

We believe who you are should never depend on how your last game went. We exist so that every athlete can see the champion already in them, build the capacity to carry it, and fulfill their purpose long after the final whistle.

Because performance fades, but identity is meant to last a lifetime.

Start where everyone starts

See the five — free.

Run a free pilot on one team — no card. See where the leak is, get your staff certified, then scale it to your whole roster.

Start your free team pilot → or get your staff Certified →