For College Athletic Departments

Develop the person inside every athlete.

You recruit the talent. Championships come from the capacity underneath it — the identity, alignment, and resilience you can’t see on film. The Read shows you where every athlete in your department actually stands, on one dashboard — before performance ever tells you.

Take the free Read →

Free·No signup to start·12 minutes·See the five

What film can’t show you

You can grade the tape. You can’t see the person behind it.

Performance tells you what already happened. Capacity is the leading indicator — it tells you what’s coming: the slump, the burnout, the transfer, weeks before it shows on the field. Most staffs coach harder at a problem that was never about effort. Your athletes don’t have a performance problem. They have an identity leak — and you can’t coach it out. You have to see it.

The Read gives you the five

One Read. Five areas. Your whole roster.

IdentityAlignmentCapacityExecutionLegacy

See where every athlete actually stands — and what to build first. Roll it up to a whole-roster dashboard, compare classes and units, and watch the number move as you develop them. The same diagnostic behind the work with NFL teams and Penn State athletics — simplified so your staff can use it today.

See it → build the capacity → fulfill their purpose.

Roster capacity dashboard — a 5-point pentagon across Identity, Alignment, Capacity, Execution, and Legacy.
How it works

Three steps. One scoreboard.

01

Deploy to your teams

Send a link or QR to a squad, a class, or the whole department. Each athlete takes a 12-minute Read — no app to install.

02

See the dashboard

Every athlete’s capacity rolls up to one view — by team, by class, by unit — where they’re strong and where the leak is.

03

Build & re-read

Develop the person, re-read, and watch the number climb — retention and readiness you can prove to your AD and your budget.

Start where it makes sense

Bring the Read to your department.

Prove it on one team first, or stand up the whole department. One annual price — no per-seat math, no renewal surprises.

Start free

Take the Read

Free

See the five on yourself or a handful of athletes — the fastest way to feel what the roster dashboard shows.

Take the free Read →
Prove it · 60 days

Department Pilot

$299 one-time

Run the Read across a team for 60 days, see the dashboard on real athletes, and decide with data.

Start the pilot →
AD Annual Plan

One price. Your whole department.

Flat-fee bundles sized to your roster — roughly $16–24 per athlete per year at the midpoint.

Founding rate · locks for as long as you’re a partner — it rises for departments who join later
Flagship · Whole Department

The Whole Department

$30,000 /yr

Unlimited athletes across every program, priority onboarding, and a live keynote or team session from Freddie Scott II. For Power-5 and multi-program departments that want the full build.

Book a strategy call →
60-day guarantee

Start risk-free. If the Read isn’t earning its place in 60 days, we make it right.

Now available · Full Access

Give every athlete the platform — their own AI Coach, daily prompts, and private journaling (player-private; coaches only ever see the dashboard). A flat +50% over the Dashboard bundle: $9,000 / $18,000 / $36,000 /yr. Pick The Dashboard or Full Access at checkout.

Configure Full Access →

Nonprofit / public-school department? Ask about pricing. White-label & multi-school? Email Freddie.

The receipts

What rooms say — unprompted.

Shout-out — Tennessee Titans
Tennessee Titans
Shout-out — NFL Football Ops × Clemson
NFL Football Ops × Clemson
Shout-out — Arkansas Football
Arkansas Football
Shout-out — Florida State
Florida State

15+ years · work with NFL teams, Power 5 programs & college athletics.

Why we build this

We help athletes become bigger than the moment.

We believe who you are should never depend on how your last game went. We exist so that every athlete can see the champion already in them, build the capacity to carry it, and fulfill their purpose long after the final whistle.

Because performance fades, but identity is meant to last a lifetime.

Start where everyone starts

See the five — free.

Twelve minutes from now you’ll know exactly where the leak is — then bring it to your whole roster.

Take the free Read → or configure your department plan →