Speaking
Keynotes for rooms that are tired of being motivated.
Freddie Scott II — former NFL player, author of Made for More, and founder of Unlock The Champion. Keynotes on capacity, identity, and the seat most men are afraid to take.
Who he is
Freddie played four seasons in the NFL — Atlanta, Indianapolis, Detroit — after going undrafted out of Penn State, where he played for a College Football Hall of Fame father and learned early that talent and legacy are two different jobs. A career-ending injury put him on a freight dock at six in the morning, and that season is the one he speaks from: what happens to identity when the role that defined you is gone.
He is the author of The Dad I Wish I Had (2008, foreword by Tony Dungy) and Made for More, an All Pro Dad spokesman, and a transition coach for players leaving the game. He has been married for more than 27 years and has five children.
Keynotes
The Seat You Were Made For
Player, coach, head coach, general manager — four seats in one house. Most men are still playing in a game they are supposed to be running. Freddie names the seat and gives the room language for it.
Coaching the Role Before the Behavior
Why correcting the behaviour without naming the role produces compliance instead of change — for coaches, teachers, supervisors and fathers.
Capacity: What Carries What Talent Earns
The five floors, the fourteen dimensions, and what to do on Monday. Usually paired with a Capacity Read for the audience.
The Second Half
For the room whose role just ended — retirement, a layoff, a season that finished early. What is left when the title is not.
What an engagement includes
- A pre-event call to fit the talk to the room.
- The keynote, 30–75 minutes, in person or virtual.
- Optional: a Capacity Read for the audience with an aggregate read for leadership.
- Optional: a workshop or staff session the same day.
Formats and fees
Keynotes typically run $12,000–$20,000 depending on travel, audience size and whether the Read is included. Workshops and multi-day staff development are quoted separately. Nonprofits and schools: ask about the reduced schedule rather than assuming you cannot afford it.